Advertisement

Effects of Perceived Values on Continuance Usage of Facebook

  • Heng-Li Yang
  • Cheng-Yu Lai
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 143)

Abstract

Facebook is one of the renowned social networking sites (SNS) on the Internet. As compared to the conventional SNS, it not only provides social interaction features, but has more entertainment elements on the website. Many Facebook users use the website for the purpose of playing the embedded games rather than use its original social features, i.e., individual’s perceived values about the usage of Facebook may have changed. Consequently, it is an interesting issue to know individual’s perceived values and satisfaction toward continuance usage of the new style SNS like Facebook. Based on prior literatures, three different value orientations, including social orientation, entertainment orientation and fashion orientation, were adopted in this study to examine their influence on individual’s satisfaction and continuance intention to use Facebook. An empirical survey and partial least squares (PLS) technology was utilized to test the proposed hypotheses. Several empirical results were found. Both academic and practical implications are discussed.

Keywords

Continuance Intention Facebook Perceived Values Satisfaction Social Networking Sites (SNS) 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Lampe, C., Ellison, N., Steinfield, C.: A Face(book) in the Crowd: Social Searching vs. Social Browsing. In: Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative Work, Alberta (2006)Google Scholar
  2. 2.
    Ellison, N., Steinfield, C., Lampe, C.: The Benefits of Facebook “Friends”: Social Capital and College Students Use of Online Social Network Sites. Journal of Computer-Mediated Communication 12, 1143–1168 (2007)CrossRefGoogle Scholar
  3. 3.
    Young, S., Dutta, D., Dommety, G.: Extrapolating Psychological Insights from Facebook Profiles: A Study of Religion and Relationship Status. CyberPsychology & Behavior 12, 347–350 (2009)CrossRefGoogle Scholar
  4. 4.
    Zeithaml, V.A.: Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis Of Evidence. Journal of Marketing 52, 2–22 (1988)CrossRefGoogle Scholar
  5. 5.
    Hirschman, E.C., Holbrook, M.B.: The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research 9, 132–140 (1982)CrossRefGoogle Scholar
  6. 6.
    Babin, B.J., Darden, W.R., Griffin, M.: Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research 20, 644–656 (1994)CrossRefGoogle Scholar
  7. 7.
    Barton, L., Kang, J.: The Role of Online Browsing and Prior Knowledge on Pre-Purchase Search and Purchase Behavior. Advances in Consumer Research 32, 258–260 (2005)Google Scholar
  8. 8.
    Van der Heijden, H.: User Acceptance of Hedonic Information Systems. MIS Quarterly 28, 695–704 (2004)Google Scholar
  9. 9.
    Rogers, E.M.: Diffusion of Innovations. Free Press, Glencoe (1962)Google Scholar
  10. 10.
    Oliver, R.L.: Cognitive, Affective, and Attribute Bases of the Satisfaction Response. Journal of Consumer Research 20, 418–430 (1993)CrossRefGoogle Scholar
  11. 11.
    Cadotte, E.R., Woodruff, R.B., Jenkins, R.L.: Expectations and Norms in Models of Consumer Satisfaction. Journal of Marketing Research 24, 305–314 (1987)CrossRefGoogle Scholar
  12. 12.
    Bhattacherjee, A.: Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly 25, 351–370 (2001)CrossRefGoogle Scholar
  13. 13.
    Bhattacherjee, A., Premkumar, G.: Understanding Changes in Belief and Attitude toward Information Technology Usage: A Theoretical Model and Longitudinal Test. MIS Quarterly 28, 229–254 (2004)Google Scholar
  14. 14.
    Chitturi, R., Raghunathan, R., Mahajan, V.: Delight by Design: The Role of Hedonic Versus Utilitarian Benefits. Journal of Marketing 72, 48–63 (2008)CrossRefGoogle Scholar
  15. 15.
    Davis, F.D., Bagozzi, R.P., Warshaw, P.R.: Extrinsic and Intrinsic Motivation to Use Computers in the Workplace. Journal of Applied Social Psychology 22, 1111–1132 (1992)CrossRefGoogle Scholar
  16. 16.
    Sheldon, P.: The Relationship between Unwillingness-to-Communicate and Students Facebook Use. Journal of Media Psychology 20, 67–75 (2008)CrossRefGoogle Scholar
  17. 17.
    Fornell, C., Larcker, D.F.: Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research 18, 39–50 (1981)CrossRefGoogle Scholar
  18. 18.
    Dhar, R., Wertenbroch, K.: Consumer Choice between Hedonic and Utilitarian Goods. Journal of Marketing Research 37, 60–71 (2000)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Heng-Li Yang
    • 1
  • Cheng-Yu Lai
    • 1
  1. 1.Dept. of Management Information SystemsNational Cheng-Chi UniversityTaipeiTaiwan, R.O.C.

Personalised recommendations