Abstract
The perception approach can be applied to modeling the UMP of consumers for various qualitative choice services under quality competition, in addition to the non-durable service examined in the previous chapter. In modeling of a UMP for a certain service, the perception approach has the advantage of reasonably reflecting the uniqueness of the service. Therefore, the UMP for a particular service generally has an expression different from that for other services. Such a UMP for a particular service can be sorted into two categories: qualitative choice problems defined in Sect. 2.4.2, and non-qualitative choice problem s that refer to UMPs under the perception approach other than qualitative choice problems.
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© 2011 Springer-Verlag Berlin Heidelberg
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Moon, DJ. (2011). Extensions and Limitations of the Perception Approach. In: Congestion-Prone Services Under Quality Competition. Advances in Spatial Science. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-20189-9_3
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DOI: https://doi.org/10.1007/978-3-642-20189-9_3
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-20188-2
Online ISBN: 978-3-642-20189-9
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