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Why Do Customers Keep or Switch Their Mobile Telecommunication Service Provider?

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New Challenges for Intelligent Information and Database Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 351))

Abstract

Severe competition among firms is a hallmark of the Korean mobile telecommunications industry, largely because so many similar services are being provided in a saturated market. There are no significant differences among mobile communication providers in terms of 3G quality criteria in the Korean mobile telecommunications market. Further, the switching behaviors of frequent mobile telecommunication services users have been a consequence of the aggressive marketing tactics of each of these mobile telecommunication firms, which make great efforts to lure away their competitor’s customers; the costs associated with these marketing activities amount to at least seven billion dollars, which come directly out of the pockets of the mobile telecommunication service providers. Therefore, it is clearly necessary to assess the efficacy of these marketing activities in luring away competitors’ customers.

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Author information

Authors and Affiliations

  1. Business Incubating Center, Chonnam National University, Korea

    KyoungAe Kim & JaeSung Park

  2. Department of Business Administration, Chonnam National University, Korea

    JaeJon Kim & Joon Koh

Authors
  1. KyoungAe Kim
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  2. JaeSung Park
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  3. JaeJon Kim
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  4. Joon Koh
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Editor information

Editors and Affiliations

  1. Institute of Informatics , Wrocław University of Technology, Wybrzeże Wyspiańnskiego 27, 50-370, Wrocław, Poland

    Ngoc Thanh Nguyen

  2. Institute of Informatics , Wroclaw University of Technology, Wybrzeże Wyspiańskiego 27, 50-370, Wrocław, Poland

    Bogdan Trawiński

  3. Department of Computer Engineering , Yeungnam University, Dae-Dong, 712-749, Gyeungsan, Korea

    Jason J. Jung

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Kim, K., Park, J., Kim, J., Koh, J. (2011). Why Do Customers Keep or Switch Their Mobile Telecommunication Service Provider?. In: Nguyen, N.T., Trawiński, B., Jung, J.J. (eds) New Challenges for Intelligent Information and Database Systems. Studies in Computational Intelligence, vol 351. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19953-0_35

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  • DOI: https://doi.org/10.1007/978-3-642-19953-0_35

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-19952-3

  • Online ISBN: 978-3-642-19953-0

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