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Financial Impacts of Corporate Reputation

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Reputation Management

Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

Apart from stakeholder research, examinations on the financial impact of corporate reputation are a major field of interest within the communication community. De Quevedo Puente, Delgado García, and de la Fuente Sabaté close this chapter with a meta-analysis of studies on this issue. They systematically describe previous findings concerning the impact on corporate profitability, risk, and market value. Additional explanations for inconsistent measurement results are provided, too.

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Notes

  1. 1.

    To solve the problems derived from the high correlation between prior and subsequent financial performance, they define their dependent variables as the residuals obtained in a regression in which they used prior or subsequent financial performance to explain corporate reputation.

  2. 2.

    Fryxell and Wang (1994) challenged most of the corporate reputation measurements because they are based primarily or exclusively on the perceptions of executives and industry analysts, whose strong interest in firm performance leads them to issue evaluations of qualitative items greatly influenced by financial data. Thus, began the debate surrounding the so-called financial halo (Brown and Perry 1994; Logsdon and Wartick 1995; Szwajkowski and Figlewicz 1997; Capraro and Srivastava 1997), still argued even today.

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Author information

Authors and Affiliations

  1. University of Burgos, Burgos, Spain

    Esther de Quevedo Puente, Juan B. Delgado García & Juan M. de la Fuente Sabaté

Authors
  1. Esther de Quevedo Puente
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  2. Juan B. Delgado García
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  3. Juan M. de la Fuente Sabaté
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Corresponding author

Correspondence to Esther de Quevedo Puente .

Editor information

Editors and Affiliations

  1. , Retailing and Consumer Sciences, The University of Arizona, North Park Avenue 650, Tucson, 85721-0078, Arizona, USA

    Sabrina Helm

  2. , Strategieberatung für Kommunikation GmbH, Hering Schuppener Consulting, Kreuzstr. 60, Duesseldorf, 40210, Germany

    Kerstin Liehr-Gobbers

  3. , Strategieberatung für Kommunikation GmbH, Hering Schuppener Consulting, Kreuzstr. 60, Duesseldorf, 40210, Germany

    Christopher Storck

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de Quevedo Puente, E., García, J.B.D., de la Fuente Sabaté, J.M. (2011). Financial Impacts of Corporate Reputation. In: Helm, S., Liehr-Gobbers, K., Storck, C. (eds) Reputation Management. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19266-1_15

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