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Collaborative Customer Relationship Management — A New Way to Boost CRM

  • Alexander Kracklauer
  • Quinn Mills
  • Dirk Seifert

Abstract

Since the early nineties, the concept of Efficient Consumer Response (ECR) via vertical collaboration has raised the potential level of collaboration among manufacturers and retailers to new heights. ECR consists of two areas of cooperation: logistics and marketing. ECR implementation in the consumer goods market to date has been primarily in logistics because there potential cost reductions are obtainable more easily.

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References

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  3. Porter M (1999) Wettbewerbsvorteile, 5. Aufl. Frankfurt am Main New YorkGoogle Scholar
  4. Zeiner R, Ring T (1999) Efficient Consumer Response. In Heydt A (Hrsg) Handbuch Efficient Consumer. MünchenGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2003

Authors and Affiliations

  • Alexander Kracklauer
  • Quinn Mills
  • Dirk Seifert

There are no affiliations available

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