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The three Dimensions of Trust in Buyer-seller Relationships in a Service Environment — Preliminary Findings of an Empirical Investigation

  • Ralf Brickau
  • Sven Huth
  • Wolfgang Tysiak
  • Ian Chaston
Chapter

Abstract

Over the last decades marketing theory and practice developed a plethora of attempts to describe relevant factors, underlying correlations and complex constructs, explaining the relationship between buyer and seller.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2003

Authors and Affiliations

  • Ralf Brickau
  • Sven Huth
  • Wolfgang Tysiak
  • Ian Chaston

There are no affiliations available

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