Abstract
New values are getting more and more important - customer value, employee value, information value, technology value, value of networks and innovation value. To reach the position of a value grower value and revenues/market share have to grow both. Innovation is the important multi-disciplinary process. A successful innovation process is presented.
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© 2004 Springer-Verlag Berlin Heidelberg
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Gerberich, C.W. (2004). Erfolgreiches Innovationsmanagement. In: Berndt, R. (eds) Competitiveness und Ethik. Herausforderungen an das Management, vol 11. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-18551-9_4
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DOI: https://doi.org/10.1007/978-3-642-18551-9_4
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-62156-7
Online ISBN: 978-3-642-18551-9
eBook Packages: Springer Book Archive