Zusammenfassung
Ausgangspunkt des Beitrages ist die Value Profit Chain, eine Erweiterung der Service Profit Chain. Das zugrundeliegende Konzept des Customer Value wird hinsichtlich seiner Bestimmungsfaktoren detailliert analysiert. Eingegangen wird u.a. auf das Vertrauen eines Konsumenten in seinen Geschäftspartner. In welchen Weisen ein ethisches Verhalten die Bestimmungsfaktoren des Customer Value positiv beeinflusst, wird i.e. dargelegt.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Bibliography
Barrier, M. (1998), Doing the Right Thing, Nation’ s Business, March 1998, pp. 33–38
Bottorff, D. L. (1997), How Ethics Can Improve Business Success, Quality Progress, February 1997, pp. 57–60
Bowie, N.E. (2000), Companies Are Discovering the Value of Ethics, Business Ethics 00/01, 12th ed., John E. Richardson Editor, Guilford 2000, pp. 150–152
Dertouzos, M. L., Lester, R.K., Solow, R.M. (1989), Made in America: Regaining the Productive Edge, Cambridge 1989
Donaldson, T. (2003), Adding Corporate Ethics to the Bottom Line, Business Ethics 03/04, 15th ed., John E. Richardson Editor, Guilford 2003, pp. 98–101.
Doney, P. M., Cannon, J.P. (1997), An Examination of the Nature of Trust In Buyer-Seller Relationships, Journal of Marketing, 61 (April), pp. 35–51.
The Economist (2000), Doing Well by Doing Good, April 22, pp. 65–67.
Heskett, J.L., Sasser, W.F. Jr., Schlesinger, L.A. (1997), The Service Profit Chain, New York 1997
Heskett. J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. Jr., Schlesinger, L.A. (1994), Putting the Service Profit Chain to Work, Harvard Business Review, March-April, p. 166
Kumar, N., Scheer, L.K., Steenkamp, J.B. (1995), The Effect of Perceived Interdependence on Dealer Attitudes, Journal of Marketing Research, 32 (August), pp. 348–356
LeClair, D.T., Ferrell, O.C., Fraedrich, J.P. (1998), Integrity Management, University of Tampa Press, Tampa 1998
Manning, G.L., Barry L.R. (2004), Selling Today, 9th ed., New Jersey 2004, p. 126
Morgan, R. M., Hunt, S.D. (1994), The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58 (July), pp. 20–38
Parasuraman, A., Zeithaml, V.A., Berry, L. (1988), SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing, Spring, p. 12–40
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2004 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Mc Murrian, R.C., Rustogi, H. (2004). Ethic is Good Business: The Impact of Ethics on the Value Profit Chain. In: Berndt, R. (eds) Competitiveness und Ethik. Herausforderungen an das Management, vol 11. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-18551-9_11
Download citation
DOI: https://doi.org/10.1007/978-3-642-18551-9_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-62156-7
Online ISBN: 978-3-642-18551-9
eBook Packages: Springer Book Archive