Generating Business Ideas Based on Information Technology

  • Hubert Österle
Part of the Business Engineering book series (BE)


An application search method is presented which helps generate business ideas based on information technology by opposing a categorized list of business functions to a typology of information technologies. Each of the three steps of the method is first illustrated by the example of a textile mill’s customer relations and then described in general. Special attention is paid to the development of ideas for interorganizational information systems.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2004

Authors and Affiliations

  • Hubert Österle
    • 1
  1. 1.Institut für WirtschaftsinformatikUniversität St. GallenSt. GallenSchweiz

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