Zusammenfassaug
Dieser Beitrag präsentiert die Ergebnisse einer explorativen Unternehmer- und Managerbefragung zu den wichtigsten Rahmenbedingungen als Treiber neuer Geschäftsmodelle sowie zu den Eigenschaften innovativer Geschäftsmodelle. Die Resultate zeigen, dass Geschäftsmodellinnovation unbestritten als Priorität auf höchster Hierarchieebene anzusiedeln ist.
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Reinhold, S., Reuter, E., Bieger, T. (2011). Innovative Geschäftsmodelle – Die Sicht des Managements. In: Bieger, T., zu Knyphausen-Aufseß, D., Krys, C. (eds) Innovative Geschäftsmodelle. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-18068-2_3
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