Effects of Knowledge Sharing and Social Presence on the Intention to Continuously Use Social Networking Sites: The Case of Twitter in Korea

  • Bong-Won Park
  • Kun Chang Lee
Part of the Communications in Computer and Information Science book series (CCIS, volume 124)


Recent surge of social networking websites in the world supports a widely accepted assumption that people aspires to be recognized online by sharing information with others, perceive enjoyment and keeps to use their social networking site continuously. Different from traditional social networking sites (SNSs) like Cyworld and Facebook, Twitter is famous for its short message and ease of sharing knowledge with others in a prompt manner. Therefore, Twitter is preferred most by many people who seem innovative generically. In this sense, Twitter accumulates its fame as the most influential SNS media among users. However, there is no study to investigate why people holds continuous intention to use the Twitter from the perspective of knowledge-sharing and social presence. To resolve this research issue, this paper adopts six constructs such as personal innovativeness, knowledge-sharing intention, perceived ease of use, perceived enjoyment, social presence, and intention to continuously use. Empirical results with 105 valid questionnaires revealed that the proposed research model is statistically significant, and people’s intention to use the Twitter continuously is influenced by social presence, perceived enjoyment, and perceived ease of use.


intention to continuously use Personal innovativeness Perceived ease of use knowledge-sharing intention social presence perceived enjoyment 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Bong-Won Park
    • 1
  • Kun Chang Lee
    • 2
  1. 1.Department of Interaction ScienceSungkyunkwan UniversitySeoulRepublic of Korea
  2. 2.SKK Business School and Department of Interaction ScienceSungkyunkwan UniversitySeoulRepublic of Korea

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