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Avoiding Demand Amplification Phenomenon via Hi-tech Application: A What-If Supply Chain Analysis

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Exploring the Grand Challenges for Next Generation E-Business (WEB 2009)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 52))

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Abstract

The well-known deleterious effect of the amplification of variance of order rates in multi-echelon systems, commonly known as demand amplification phenomenon or bullwhip effect, still presents new challenges and continues to fascinate the operations management community. Recently this research field is focusing on the study of robustness of bullwhip avoidance techniques under uncertainty, as environmental conditions often determine variations in processes, with regards to production and delivery lead time, and variations in the parameters of the decision policies. This work aims at quantifying the efficacy of bullwhip dampening techniques and at verifying this efficacy against variations in the business context. The original value of the research consists in showing that the bullwhip dampening efficacy, provided by hi-tech applications and practices of supply chain collaborations, persists when operational parameters vary within a certain range.

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Author information

Authors and Affiliations

  1. Faculty of Engineering, University of Palermo, viale delle Scienze, Parco d’Orleans, 90128, Palermo, Italy

    Elena Ciancimino & Salvatore Cannella

Authors
  1. Elena Ciancimino
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  2. Salvatore Cannella
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Editor information

Editors and Affiliations

  1. Department of Management Science and Systems, State University of New York at Buffalo, 14260, Buffalo, New York, NY, USA

    Raj Sharman

  2. Department of Management Science and Systems, State University of New York at Buffalo, School of Management, 14260, Buffalo, New York, NY, USA

    H. Raghav Rao

  3. Department of Information Systems, Arizona State University, 601G, 874606, Tempe, AZ, USA

    T. S. Raghu

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Ciancimino, E., Cannella, S. (2010). Avoiding Demand Amplification Phenomenon via Hi-tech Application: A What-If Supply Chain Analysis. In: Sharman, R., Rao, H.R., Raghu, T.S. (eds) Exploring the Grand Challenges for Next Generation E-Business. WEB 2009. Lecture Notes in Business Information Processing, vol 52. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17449-0_11

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  • DOI: https://doi.org/10.1007/978-3-642-17449-0_11

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-17448-3

  • Online ISBN: 978-3-642-17449-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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