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The Digital Economy — Anspruch und Wirklichkeit pp 117–131Cite as

Exchange and Exchange Relationships

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Abstract

Human being is living within a cognitive space that makes perception and interpretation of a certain reality possible (Schmid 2000). This enables them to realize a manifold of what could be comparing to what is and forces the rise of demands and wants through an evaluation of the difference. Needs and wants therefore are the origin of a goal seeking behavior that leads to exchanges (Houston and Gassenheimer 1987). In other words, exchanges are the result of a transformation process between here and now, between debit and credit among interacting entities with the goal to satisfy individual and organizational needs. Because of this fundamental character, investigations in exchanges are widely spread among research disciplines such as economics, sociology, psychology, anthropology, marketing and information science (Bagozzi 1979) Nevertheless, no unique conceptualization of exchange, or well-developed theories do exist (Bagozzi 1997; Houston and Gassenheimer 1987; Dwyer et al. 1987). Thus, a comprehensive view of exchanges shall be developed in this paper filling this gap.

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Author information

Authors and Affiliations

  1. Institute for Media and Communication Management, University St. Gallen, St. Gallen, Switzerland

    René Algesheimer, Andreas Herrmann & Marcus Dimpfel

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  1. René Algesheimer
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  2. Andreas Herrmann
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  3. Marcus Dimpfel
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Editor information

Editors and Affiliations

  1. MCM Institut, Universität St. Gallen, Blumenbergplatz 9, 9000, St. Gallen, Schweiz

    Katarina Stanoevska-Slabeva

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© 2004 Springer-Verlag Berlin Heidelberg

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Algesheimer, R., Herrmann, A., Dimpfel, M. (2004). Exchange and Exchange Relationships. In: Stanoevska-Slabeva, K. (eds) The Digital Economy — Anspruch und Wirklichkeit. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17032-4_8

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  • DOI: https://doi.org/10.1007/978-3-642-17032-4_8

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-62090-4

  • Online ISBN: 978-3-642-17032-4

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