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Towards a Service Delivery Based on Customer eXperience Ontology: Shift from Service to eXperience

  • Khalil ur Rehman Laghari
  • Imen Grida Ben Yahya
  • Noel Crespi
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6473)

Abstract

Customer eXperience is a blue print of customer requirements. In this era of heightened competition and volatile global economy, delivering services originating from diverse sources, without satisfying thorough customer experience practices may increase customer dissatisfaction, and churn rate. In order to guarantee rich customer experience, the service delivery mechanism should shift towards customer experience centric approach. This shift from service to experience brings customer in the driving seat, whose intentions and needs trigger service delivery. This paper introduces ontological model for customer experience, intended for use in run time environments by policy based management systems, to initiate and enable service delivery based on customer experience. The work presented here can have valuable implications for future studies of customer experience based service delivery approach.

Keywords

Customer eXperience Ontology Policy Based Management CR&M Service Design Solution Process 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Khalil ur Rehman Laghari
    • 1
  • Imen Grida Ben Yahya
    • 1
  • Noel Crespi
    • 1
  1. 1.Institut Telecom, Telecom SudParisEvry cedexFrance

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