Abstract
Until the mid-eighties, management specialists focused primarily on strategic planning, but when it became clear that firms were still failing despite thorough strategic analysis and detailed strategies the field widened and now both researchers and practitioners have become much more interested in the area of strategy implementation.
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© 2011 Springer-Verlag Berlin Heidelberg
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Grünig, R., Kühn, R. (2011). Defining the implementation. In: Process-based Strategic Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16715-7_18
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DOI: https://doi.org/10.1007/978-3-642-16715-7_18
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Online ISBN: 978-3-642-16715-7
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