Abstract
The use of the term portfolio implies an analogy to investment portfolios in stocks, bonds and so on. In strategic planning, as in finance, the objective is to make an overall assessment of a bigger number of investments.
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© 2011 Springer-Verlag Berlin Heidelberg
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Grünig, R., Kühn, R. (2011). Setting up and assessing the portfolio of businesses. In: Process-based Strategic Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16715-7_12
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DOI: https://doi.org/10.1007/978-3-642-16715-7_12
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-16714-0
Online ISBN: 978-3-642-16715-7
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