Abstract
The primary purpose of corporate strategy is to build up and maintain competitive positions. Before these can be defined, however, there must be a strategic view of the current situation. This view is obtained by defining the strategic businesses.
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© 2011 Springer-Verlag Berlin Heidelberg
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Grünig, R., Kühn, R. (2011). Defining the strategic businesses. In: Process-based Strategic Planning. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16715-7_10
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DOI: https://doi.org/10.1007/978-3-642-16715-7_10
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-16714-0
Online ISBN: 978-3-642-16715-7
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