Skip to main content
SpringerLink
Log in

Implementing a Corporate Weblog for SAP

  • Conference paper
Recent Trends and Developments in Social Software (BlogTalk 2008, BlogTalk 2009)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 6045))

Abstract

After web 2.0 technologies experienced a phenomenal expansion and high acceptance among private users, considerations are now intensified to assess whether they can be equally applicable, beneficially employed and meaningfully implemented in an entrepreneurial context. The fast-paced rise of social software like weblogs or wikis and the resulting new form of communication via the Internet is however observed ambiguously in the corporate environment. This is why the particular choice of the platform or technology to be implemented in this field is strongly dependent on its future business case and field of deployment and should therefore be carefully considered beforehand, as this paper strongly suggests.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Ludewig, M., Röttgers, J.: Jedem sein Megaphon – Blogs zwischen Ego-Platform, Nischenjournalismus und Kommerz. C’t, Heft 25, Report | Web 2.0: Blogs, 162–165 (2007)

    Google Scholar 

  2. Jacobsen, N.: Corporate Blogging – Kommunikation 2.0, Manager Magazin, http://www.manager-magazin.de/it/artikel/0,2828,518180,00html

    Google Scholar 

  3. Klostermeier, J.: Web 2.0: Verlieren Sie nicht den Anschluss, Manager Magazin, http://www.manager-magazin.de/it/cio-spezial/0,2828,517537,00.html

  4. Tiedge, A.: Webtagebücher: Wenn der Chef bloggt, Manager Magazin, http://www.manager-magazin.de/it/artikel/0,2828,513244,00.html

  5. Hamburg-Media.Net: Enterprise 2.0 - Start in eine neue Galaxie. Always on, Ausgabe 9 (February 2009)

    Google Scholar 

  6. Koch, M., Richter, A.: Enterprise 2.0: Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen. Oldenbourg Wissenschaftsverlag, München (2008)

    Google Scholar 

  7. Cowen, J., George, A.: An Eternal Conversation within a Corporation: Using weblogs as an Internal Communications Tool. In: Proceedings of the 2005 Association for Busines Communication Annual Convention (2005)

    Google Scholar 

  8. Langham, M.: Social Software goes Enterprise. Linux Enterprise (Weblogs, Wikis and RSS Special) 1, 53–56 (2005)

    Google Scholar 

  9. Heng, S.: Blogs: The new magic formula for corporate communications? Deutsche Bank Research, Digital Economy (Economics) (53), 1–8 (2005)

    Google Scholar 

  10. Leibhammer, J., Weber, M.: Enterprise 2.0 – Analyse zu Stand und Perspektiven in der deutschen Wirtschaft, BITKOM (2008)

    Google Scholar 

  11. BerleCon Research: Enterprise 2.0 in Deutschland – Verbreitung, Chancen und Herausforderungen, BerleCon Research im Auftrag der CoreMedia (2007)

    Google Scholar 

  12. IEEE: Web Collaboration in Unternehmen. In: Proceedings of first IEEE EMS Workshop about Web Collaboration in Enterprises, September 28, Munich (2007)

    Google Scholar 

  13. Sawhney, M.S.: Angriff aus der Blogosphäre. Manager Magazin 2 (2005), https://www.manager-magazin.de/harvard/0,2828,343644,00.html

  14. Zerfaß, A.: Corporate Blogs: Einsatzmöglichkeiten und Herausorderungen, p.6 ff (2005), http://www.bloginitiativegermany.de

  15. Scheffler, M.: Bloggers beware! Tippfs fürs sichere Bloggen im Unternehmensumelfd. Bedrohung Web 2.0, SecuMedia Verlags-Gmbh (2007)

    Google Scholar 

  16. Wood, L.: Blogs & Wikis: Technologies for Enterprise Applications? The Gilbane Report 12(10), 1–9 (2005)

    Google Scholar 

  17. Heuer, S.: Skandal in Echtzeit. BrandEins Schwerpunkt: Kommunikation Blog vs. Konzern 02/09, 76–79 (2009)

    Google Scholar 

  18. Washkuch, F.: Leadership transition comms requires broader strategy in current economy, July 2009, p.10 (2009), PRWEEKUS.com

  19. Baker, S., Green, H.: Blogs will change your business. Business Week, May 2, 57–67 (2005), http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm

  20. Röll, M.: Business Weblogs – a pragmatic approach to introducing weblogs in medium and large nterprises. In: Burg, T.N. (Hrsg.), BlogTalks, Wien 2004, pp. 32–50 (2004)

    Google Scholar 

  21. Eck, K.: Substantial reputational risks, PR Blogger, http://klauseck.typepad.com/prblogger/2005/02/pr_auf_der_zusc.html

  22. Argenti, P.A.: Corporate Communications. McGraw-Hill/Irwin, New York (2003)

    Google Scholar 

  23. O’Shea, W.: Blogs in the workplace, New York Times. July 7 (2003), http://www.nytimes.com/2003/07/07/technology/07NECO.html?ex=1112846400&en=813ac9fbe3866642&ei=5070

  24. Snell, J.: Blogging@IBM (2005), http://www-128.ibm.com/developerworks/blogs/dw_blog.jspa?blog=351&roll=-2#81328

  25. O‘Reilly, T.: Web 2.0 Compact Definition: Trying again (2006), http://radar.oreilly.com/archives/2006/12/web_20_compact.html

  26. Cook, T., Hopkins, L.: Social Media or, How I learned to stop worrying and love communication (2007), http://trevorcook.typepad.com/weblog/files/CookHopkins-SocialMediaWhitePaper-2007.pdf

  27. Steiner, P.: Cartoon. The New Yorker 69(20) (1993), http://www.unc.edu/depts/jomc/academics/dri/idog.html

  28. Bross, J., Sack, H., Meinel, C.: Kommunikation, Partizipation und Wirkungen im Social Web. In: Zerfaß, A., Welker, M., Schmidt, J. (eds.) Kommunikation, Partizipation und Wirkungen im Social Web, Band 2 der Neuen Schriften zur Online-Forschung, Deutsche Gesellschaft für Online-Forschung (Hrsg.), pp. 265–280. Herbert van Halem Verlag, Köln (2008)

    Google Scholar 

  29. Meinel, C., Sack, H.: WWW – Kommunikation, Internetworking, Webtechnologien. Springer, Heidelberg (2003)

    Google Scholar 

  30. Varma, Y.: SSO with SAP enterprise portal, ArchitectSAP Solutions, http://architectsap.wordpress.com/2008/07/14/sso-with-sap-enterprise-portal/

  31. Secude, How to Improve Business Results through Secure SSO to SAP, http://www.secude.com/fileadmin/files/pdfs/WPs/SECUDE_WhitePaper_BusinessResultsSSOforSAP_EN_090521.pdf

  32. The Internet Engineering Task Force (IETF), Internet X.509 Public Key Infrastructure Certificate and CRL Profile, http://www.ietf.org/rfc/rfc2459.txt

  33. Zerfaß, A., Boelter, D.: Die neuen Meinungsmacher - Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien. Nausner & Nausner Verlag, Graz (2005)

    Google Scholar 

  34. Berlecon Research: Weblogs in Marketing and PR (Kurzstudie), Berlin (2004)

    Google Scholar 

  35. Leisegang C., Mintert S.: Blogging Software, iX (July 2008)

    Google Scholar 

  36. Scripting News, XML-RPC Home Page, http://www.xmlrpc.com/

  37. Cronin-Lukas, A.: Intranet, blog, and value, The big blog company, http://www.bigblogcompany.net/index.php/weblog/category/C45/

  38. Kircher, H.: Web 2.0 - Plattform für Innovation. IT-Information Technology 49(1), 63–65 (2007)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Hasso-Plattner-Institut, Prof.-Dr.-Helmert-Strasse 2-3, 14482, Potsdam, Germany

    Justus Broß, Matthias Quasthoff & Christoph Meinel

  2. SAP AG, Hasso-Plattner-Ring 7, 69190, Walldorf

    Sean MacNiven & Jürgen Zimmermann

Authors
  1. Justus Broß
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Matthias Quasthoff
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Sean MacNiven
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Jürgen Zimmermann
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Christoph Meinel
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Engineering and Informatics, National University of Ireland, Galway, Ireland

    John G. Breslin

  2. Socialware, Vienna, Austria

    Thomas N. Burg

  3. Biomedical Knowledge Engineering Laboratory, Dentistry College, Seoul National University, 28 Yeongeon-dong, Jongro-gu, Seoul, Korea

    Hong-Gee Kim

  4. Red Monk, Seattle, WA, USA

    Tom Raftery

  5. Hans Bredow Institut, Hamburg, Germany

    Jan-Hinrik Schmidt

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Broß, J., Quasthoff, M., MacNiven, S., Zimmermann, J., Meinel, C. (2010). Implementing a Corporate Weblog for SAP. In: Breslin, J.G., Burg, T.N., Kim, HG., Raftery, T., Schmidt, JH. (eds) Recent Trends and Developments in Social Software. BlogTalk BlogTalk 2008 2009. Lecture Notes in Computer Science, vol 6045. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16581-8_2

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-16581-8_2

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-16580-1

  • Online ISBN: 978-3-642-16581-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation