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Measuring Message Propagation and Social Influence on Twitter.com

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Social Informatics (SocInfo 2010)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 6430))

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Abstract

Although extensive studies have been conducted on online social networks (OSNs), it is not clear how to characterize information propagation and social influence, two types of important but not well defined social behavior. This paper presents a measurement study of 58M messages collected from 700K users on Twitter.com , a popular social medium. We analyze the propagation patterns of general messages and show how breaking news (Michael Jackson’s death) spread through Twitter. Furthermore, we evaluate different social influences by examining their stabilities, assessments, and correlations. This paper addresses the complications as well as challenges we encounter when measuring message propagation and social influence on OSNs. We believe that our results here provide valuable insights for future OSN research.

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Author information

Authors and Affiliations

  1. Department of Computer Science, University of California, Davis, 2063 Kemper Hall, 1 Avenue Shields, Davis, CA, 95616

    Shaozhi Ye & S. Felix Wu

Authors
  1. Shaozhi Ye
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  2. S. Felix Wu
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Editor information

Editors and Affiliations

  1. Polish-Japanese Institute of Information Technology, 86 Koszykowa, 02-008, Warsaw, Poland

    Leonard Bolc  & Adam Wierzbicki  & 

  2. International Institute for Applied Systems Analysis (IIASA), Schlossplatz 1., 2361, Laxenburg, Austria

    Marek Makowski

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Ye, S., Wu, S.F. (2010). Measuring Message Propagation and Social Influence on Twitter.com. In: Bolc, L., Makowski, M., Wierzbicki, A. (eds) Social Informatics. SocInfo 2010. Lecture Notes in Computer Science, vol 6430. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16567-2_16

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  • DOI: https://doi.org/10.1007/978-3-642-16567-2_16

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-16566-5

  • Online ISBN: 978-3-642-16567-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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