Abstract
Service bundling can be regarded as an option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and heterogeneous consumer demand. Despite these positive effects, actual guidance for the identification of service bundles and the act of bundling itself can be regarded as a gap. Previous research has resulted in a conceptualization of a service bundling method relying on a structured service description in order to fill this gap. This method addresses the reasoning about the suitability of services to be part of a bundle based on analyzing existing relationships between services captured by a description language. This paper extends the aforementioned research by presenting an initial set of empirically derived relationships between services in existing bundles that can subsequently be utilized to identify potential new bundles. Additionally, a gap analysis points out to what extent prominent ontologies and service description languages accommodate for the identified relationships.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Lawless, M.W.: Commodity Bundling for Competitive Advantage: Strategic Implications. Journal of Management Studies 28, 267–280 (1991)
Akkermans, H., Baida, Z., Gordijn, J., Peiia, N., Altuna, A., Laresgoiti, I.: Value Webs: Using Ontologies to Bundle Real-World Services. IEEE Int. Systems 19, 57–66 (2004)
Kohlborn, T., Luebeck, C., Korthaus, A., Fielt, E., Rosemann, M., Riedl, C., Krcmar, H.: Conceptualizing a Bottom-up Approach to Service Bundling. In: Pernici, B. (ed.) CAiSE 2010. LNCS, vol. 6051, pp. 129–134. Springer, Heidelberg (2010)
Kohlborn, T., Luebeck, C., Korthaus, A., Fielt, E., Rosemann, M., Riedl, C., Krcmar, H.: How Relationships Can Be Utilized for Service Bundling. In: Proceedings of the Americas Conference on Information Systems (AMCIS), Lima, Peru (2010)
Hevner, A.R., March, S.T., Park, J., Ram, S.: Design Science in Information Systems Research. MIS Quarterly 28, 75–105 (2004)
Baida, Z.: Software-Aided Service Bundling. Intelligent Methods & Tools for Graphical Service Modeling. In: Dutch Graduate School for Information and Knowledge Systems. Vrije Universiteit, Amsterdam (2006)
Herrmann, A., Huber, F., Coulter, R.H.: Product and Service Bundling Decisions and Their Effects on Purchase Intention. In: Fuerderer, R., Herrmann, A., Wuebker, G. (eds.) Optimal Bundling: Marketing Strategies for Improving Economic Performance, pp. 253–268. Springer, Heidelberg (1999)
Pfleeger, S.L., Kitchenham, B.A.: Principles of Survey Research: Part 1: Turning Lemons into Lemonade. SIGSOFT Softw. Eng. Notes 26, 16–18 (2001)
Masolo, C., Borgo, S., Gangemi, A., Guarino, N., Oltramari, A.: Wonderweb Deliverable D18. Ontology Library (Final) (2003), http://www.loa-cnr.it/Papers/D18.pdf
Roman, D., Lausen, H., Keller, U.: D2v1.3. Web Service Modeling Ontology (WSMO): WSMO Final Draft (2006), http://www.wsmo.org/TR/d2/v1.3/
Oberle, D., Bhatti, N., Brockmans, S.: Countering Service Information Challenges in the Internet of Services. Business & Information Systems Engineering 1, 370–390 (2009)
Fensel, D., Bussler, C.: The Web Service Modeling Framework WSMF. Electronic Commerce Research and Applications 1, 113–137 (2002)
Dublin Core Metadata Initiative Ltd.: Dublin Core Metadata Initiative (2010)
Martin, D., Burstein, M., Hobbs, J., Lassila, O., McDermott, D., McIlraith, S., Narayanan, S., Paolucci, M., Parsia, B., Payne, T., Sirin, E., Srinivasan, N., Sycara, K.: Owl-S: Semantic Markup for Web Services (2004), http://www.w3.org/Submission/OWL-S
Fellbaum, C.: Wordnet: An Electronic Lexical Database. MIT press, Cambridge (1998)
Bansal, A., Kona, S., Simon, L., Hite, T.D.: A Universal Service-Semantics Description Language. In: Third European Conference on Web Services, pp. 214–225. IEEE Computer Society, Los Alamitos (2005)
Akkiraju, R., Farrell, J., Miller, J.A., Nagarajan, M., Sheth, A., Verma, K.: Web Service Semantics - WSDL-S (2005), http://lsdis.cs.uga.edu/projects/METEOR-S/WSDL-S
Ferrario, R., Guarino, N.: Towards an Ontological Foundation For Services Science. In: Domingue, J., Fensel, D., Traverso, P. (eds.) FIS 2008. LNCS, vol. 5468, pp. 152–169. Springer, Heidelberg (2009)
Colombo, M., Di Nitto, E., Di Penta, M., Distante, D., Zuccala, M.: Speaking a Common Language: A Conceptual Model for Describing Service-Oriented Systems. In: Benatallah, B., Casati, F., Traverso, P. (eds.) ICSOC 2005. LNCS, vol. 3826, pp. 48–60. Springer, Heidelberg (2005)
O’Sullivan, J.: Towards a Precise Understanding of Service Properties. Queensland University of Technology (2006)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kohlborn, T. et al. (2010). Identification and Specification of Relationships as the Foundation for Service Bundling. In: Sicilia, MA., Kop, C., Sartori, F. (eds) Ontology, Conceptualization and Epistemology for Information Systems, Software Engineering and Service Science. ONTOSE 2010. Lecture Notes in Business Information Processing, vol 62. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16496-5_1
Download citation
DOI: https://doi.org/10.1007/978-3-642-16496-5_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-16495-8
Online ISBN: 978-3-642-16496-5
eBook Packages: Computer ScienceComputer Science (R0)