Abstract
Detail service management, initially developed as marketing programs to enhance customer loyalty, has now become an important part of customer relation strategy. This paper analyzes the critical factors of detail service and its influence on the hotel image. We establish the theoretical model of influencing factors on hotel image and propose corresponding hypotheses. We use applying statistical method to test and verify the above-mentioned hypotheses. This paper provides a foundation for further study of detail service design and planning issues.
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© 2010 Springer-Verlag Berlin Heidelberg
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Li, B., Shenghua, Z., He, Y. (2010). Research on the Hotel Image Based on the Detail Service. In: Zaman, M., Liang, Y., Siddiqui, S.M., Wang, T., Liu, V., Lu, C. (eds) E-business Technology and Strategy. CETS 2010. Communications in Computer and Information Science, vol 113. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16397-5_20
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DOI: https://doi.org/10.1007/978-3-642-16397-5_20
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-16396-8
Online ISBN: 978-3-642-16397-5
eBook Packages: Computer ScienceComputer Science (R0)