Abstract
We present an empirical study on the impact of linguistic and cultural tailoring of a conversational agent on its ability to change user attitudes. We designed two bilingual (English and Spanish) conversational agents to resemble members of two distinct cultures (Anglo-American and Latino) and conducted the study with participants from the two corresponding populations. Our results show that cultural tailoring and participants’ personality traits have a significant interaction effect on the agent’s persuasiveness and perceived trustworthiness.
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Yin, L., Bickmore, T., Cortés, D.E. (2010). The Impact of Linguistic and Cultural Congruity on Persuasion by Conversational Agents. In: Allbeck, J., Badler, N., Bickmore, T., Pelachaud, C., Safonova, A. (eds) Intelligent Virtual Agents. IVA 2010. Lecture Notes in Computer Science(), vol 6356. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15892-6_36
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DOI: https://doi.org/10.1007/978-3-642-15892-6_36
Publisher Name: Springer, Berlin, Heidelberg
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