Abstract
We address the problem of estimating the expected influence curves with good accuracy from a single observed information diffusion sequence, for both the asynchronous independent cascade (AsIC) model and the asynchronous linear threshold (AsLT) model. We solve this problem by first learning the model parameters and then estimating the influence curve using the learned model. Since the length of the observed diffusion sequence may vary from a very long one to a very short one, we evaluate the proposed method by simulation using artificial diffusion sequence of various lengths and show that the proposed method can estimate the expected influence curve robustly from a single diffusion sequence with various lengths.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Newman, M.E.J., Forrest, S., Balthrop, J.: Email networks and the spread of computer viruses. Physical Review EÂ 66, 035101 (2002)
Newman, M.E.J.: The structure and function of complex networks. SIAM Review 45, 167–256 (2003)
Gruhl, D., Guha, R., Liben-Nowell, D., Tomkins, A.: Information diffusion through blogspace. SIGKDD Explorations 6, 43–52 (2004)
Domingos, P.: Mining social networks for viral marketing. IEEE Intelligent Systems 20, 80–82 (2005)
Leskovec, J., Adamic, L.A., Huberman, B.A.: The dynamics of viral marketing. In: Proceedings of the 7th ACM Conference on Electronic Commerce (EC 2006), pp. 228–237 (2006)
Goldenberg, J., Libai, B., Muller, E.: Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters 12, 211–223 (2001)
Kempe, D., Kleinberg, J., Tardos, E.: Maximizing the spread of influence through a social network. In: Proceedings of the 9th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD 2003), pp. 137–146 (2003)
Kimura, M., Saito, K., Motoda, H.: Blocking links to minimize contamination spread in a social network. ACM Transactions on Knowledge Discovery from Data 3, 9:1–9:23 (2009)
Watts, D.J.: A simple model of global cascades on random networks. Proceedings of National Academy of Science, USA 99, 5766–5771 (2002)
Watts, D.J., Dodds, P.S.: Influence, networks, and public opinion formation. Journal of Consumer Research 34, 441–458 (2007)
Kimura, M., Saito, K., Nakano, R.: Extracting influential nodes for information diffusion on a social network. In: Proceedings of the 22nd AAAI Conference on Artificial Intelligence (AAAI 2007), pp. 1371–1376 (2007)
Kimura, M., Saito, K., Nakano, R., Motoda, H.: Finding influential nodes in a social network from information diffusion data. In: Proceedings of the International Workshop on Social Computing and Behavioral Modeling (SBP 2009), pp. 138–145 (2009)
Saito, K., Kimura, M., Ohara, K., Motoda, H.: Learning continuous-time information diffusion model for social behavioral data analysis. In: Zhou, Z.-H., Washio, T. (eds.) ACML 2009. LNCS, vol. 5828, pp. 322–337. Springer, Heidelberg (2009)
Saito, K., Kimura, M., Ohara, K., Motoda, H.: Behavioral analyses of information diffusion models by observed data of social network. In: Chai, S.-K., Salerno, J.J., Mabry, P.L. (eds.) Advances in Social Computing. LNCS, vol. 6007, pp. 149–158. Springer, Heidelberg (2010)
Yamada, T., Saito, K., Ueda, N.: Cross-entropy directed embedding of network data. In: Proceedings of the 20th International Conference on Machine Learning (ICML 2003), pp. 832–839 (2003)
Kimura, M., Saito, K., Motoda, H., Ohara, K.: Learning to predict opinion share in social networks. In: Proceedings of the 23rd AAAI Conference on Artificial Intelligence, AAAI 2010 (2010)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2010 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Yoshikawa, Y., Saito, K., Motoda, H., Ohara, K., Kimura, M. (2010). Acquiring Expected Influence Curve from Single Diffusion Sequence. In: Kang, BH., Richards, D. (eds) Knowledge Management and Acquisition for Smart Systems and Services. PKAW 2010. Lecture Notes in Computer Science(), vol 6232. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15037-1_23
Download citation
DOI: https://doi.org/10.1007/978-3-642-15037-1_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-15036-4
Online ISBN: 978-3-642-15037-1
eBook Packages: Computer ScienceComputer Science (R0)