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An Emotional Designed Based Hybrid MCDM Framework for the Next Generation Embedded System Configurations

  • Conference paper
Advances in Intelligent Decision Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 4))

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Abstract

Emotions play a critical role in human’s ability to understanding and learning about the world and new things. Furthermore, the concept of user-centered system design (UCSD), which emphasizes the importance of having a good understanding of the users, is emerging as a core of modern design methods. Traditionally, new product development team defined high technology products in general and embedded systems in special, based on their intuition. However, this kind of design methodology can be subjective and misleading. Users’ emotions and requirements were not really considered. Thus, this paper aims to resolve this issue by introducing a hybrid fuzzy multiple criteria decision making (FMCDM) based design methodology consisting of Interpretive Structure Modeling (ISM), Fuzzy Analytic Hierarchical Process (FAHP) and Fuzzy Integral by introducing the concept of emotional design. Thirteen senior managers from world’s leading IT system companies as well as IC design houses were invited for configuring a FMCDM framework for the next generation handset designs and verified the feasibility. In the future, the proposed framework can be used to configure any embedded system to be embedded in consumer electronics products.

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Author information

Authors and Affiliations

  1. Department of Industrial Education, National Taiwan Normal University, No. 162, Hoping East Road I, Taipei, 106, Taiwan

    Chi-Yo Huang & Hsiang-Chun Lin

  2. Department of Business and Entrepreneurial Administration, Kainan University, No. 1, Kainan Road, Luchu, Taoyuan County, 338, Taiwan

    Gwo-Hshiung Tzeng

  3. Institute of Management of Technology, National Chiao Tung University, Ta-Hsuch Road, Hsinchu, 300, Taiwan

    Gwo-Hshiung Tzeng

Authors
  1. Chi-Yo Huang
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  2. Hsiang-Chun Lin
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  3. Gwo-Hshiung Tzeng
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Editor information

Editors and Affiliations

  1. Sellinger School of Business and Management, Loyola University Maryland , 4501 N.Charles Street, 21210, Baltimore, MD, USA

    Gloria Phillips-Wren

  2. School of Electrical and Information Engineering, University of South Australia Adelaide , Mawson Lakes Campus, 5095, South Australia, SA, Australia

    Lakhmi C. Jain

  3. School of Human Science and Environment, University of Hyogo , 1-1-12 Shinzaike-honcho, 670-0092, Himeji, Hyogo, Japan

    Kazumi Nakamatsu

  4. KES International , Shoreham-by-Sea, P.O. Box 2115, BN43 9AF, UK

    Robert J. Howlett

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Huang, CY., Lin, HC., Tzeng, GH. (2010). An Emotional Designed Based Hybrid MCDM Framework for the Next Generation Embedded System Configurations. In: Phillips-Wren, G., Jain, L.C., Nakamatsu, K., Howlett, R.J. (eds) Advances in Intelligent Decision Technologies. Smart Innovation, Systems and Technologies, vol 4. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-14616-9_66

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  • DOI: https://doi.org/10.1007/978-3-642-14616-9_66

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-14615-2

  • Online ISBN: 978-3-642-14616-9

  • eBook Packages: EngineeringEngineering (R0)

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