Zusammenfassung
What I will talk about this morning is what we are seeing right now in the way that our businesses seem to be changing. We use the term of inside the industry as Enterprise 2.0. Some people call it Social Media. Some people would prefer as the tools like Blogs, Wikis, Twitter and Facebook. But something profound and strategic is happening now and we try to understand what it is. I am going to convey what we are seeing are stories both from North America and there are stories from you here in Europe, like Daimler is adopting Wikis pretty aggressively. Two years ago when I came here to Germany there was a lot of talk about even though this is the number 2 software market in the world. This isn’t really for this culture.
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Hinchcliffe, D. (2010). Enterprise 2.0: How Business is transforming in the 21st Century. In: Eberspächer, J., Holtel, S. (eds) Enterprise 2.0. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-14151-5_3
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DOI: https://doi.org/10.1007/978-3-642-14151-5_3
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