E-Learning across Cultural Boundaries: A European Perspective on Technology Acceptance
This study starts by questioning the e-learning transfer between countries by merely translating the text into a different language. We apply and thus verify the Unified Theory of Acceptance and Use of Technology (UTAUT, ), which has not yet been sufficiently empirically validated . Our bi-cultural sample encompasses N = 732 undergraduate and graduate students aged under 30, from Romania and Germany. As a first result, we offer empirical evidence for UTAUT on a wider basis. Secondly, we extend the UTAUT model by the moderator geographic location; the acceptance mechanisms appear to be different in the two sub-samples. Thirdly, a cluster analysis confirms the intercultural differences in the technology acceptance variables. Finally, we conclude that the transfer of e-learning concepts and contents from the old to the more recent EU member countries requires much more than simple translation; acceptance factors are a first aspect to consider.
KeywordsTechnology acceptance UTAUT intercultural factors e-learning
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