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Conceptualizing a Bottom-Up Approach to Service Bundling

  • Thomas Kohlborn
  • Christian Luebeck
  • Axel Korthaus
  • Erwin Fielt
  • Michael Rosemann
  • Christoph Riedl
  • Helmut Krcmar
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6051)

Abstract

Offering service bundles to the market is a promising option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and deal with heterogeneous consumer demand. Although the expected positive effects of bundling strategies and pricing considerations for bundles are covered well by the available literature, limited guidance can be found regarding the identification of potential bundle candidates and the actual process of bundling. The contribution of this paper is the positioning of bundling based on insights from both business and computer science and the proposition of a structured bundling method, which guides organizations with the composition of bundles in practice.

Keywords

Service service-orientation bundling 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Thomas Kohlborn
    • 1
  • Christian Luebeck
    • 2
  • Axel Korthaus
    • 1
  • Erwin Fielt
    • 1
  • Michael Rosemann
    • 1
  • Christoph Riedl
    • 2
  • Helmut Krcmar
    • 2
  1. 1.Faculty of Science and TechnologyQueensland University of TechnologyBrisbaneAustralia
  2. 2.Lehrstuhl für WirtschaftsinformatikTechnische Universität MünchenGarching b. MünchenGermany

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