Agile Undercover: When Customers Don’t Collaborate

  • Rashina Hoda
  • James Noble
  • Stuart Marshall
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 48)


Customer collaboration is vital to Agile projects. Through a Grounded Theory study of New Zealand and Indian Agile teams we discovered that lack of customer involvement was causing problems in gathering and clarifying requirements, loss of productivity, and business loss. “Agile Undercover” allows development teams to practice Agile despite insufficient or ineffective customer involvement. We present the causes and consequences of lack of customer involvement on Agile projects and describe the Agile Undercover strategies used to overcome them.


Agile Software Development Customer Involvement Agile Undercover Grounded Theory 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Rashina Hoda
    • 1
  • James Noble
    • 1
  • Stuart Marshall
    • 1
  1. 1.Victoria University of WellingtonNew Zealand

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