Factors Influencing Willingness to Recommend a Visit to Water-Enhanced Tourist Attractions in Central-European Mountainous and Submontane Landscapes

  • Josef NavrátilEmail author
  • Kamil Pícha
Part of the Environmental Science and Engineering book series (ESE)


The aim of the chapter is to reveal the predictors of likelihood of recommendation for a visit to water-enhanced tourist attractions in Central-European mountainous and submontane landscapes. Pull motivation, push motivation, on-site experience and perception of site quality were chosen as potential factors and multiple linear regression was used as the method. Pleasant ‘natural’ environment, heritage and culture, and accessibility were found to be factors of pull motivation; social-gathering and escape as factors of push motivation; pleasure and arousal as factors of experience; and rarity, irregularity and novelty as factors of perceived quality. The forward selection of multiple linear regressions found the pleasure experience as the main predictor for willingness to recommend. Others are: pull motivation regarding types of attractions and site quality regarding rarity and novelty.


Confirmatory Factor Analysis Outdoor Recreation Mountainous Landscape Destination Loyalty Destination Image 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



We are grateful to all attraction visitors who participate in this survey. We also thank local and regional tourism authorities for cooperation as well as we thank the students for field collecting of questionnaires. Authors also thank Elizabeth George for language revision and two anonymous reviewers for many helpful comments on previous version on manuscript. The whole field survey, participation on Forum Carpaticum 2010 as well as preparation of this chapter was supported from the Czech Science Foundation—GACR 403/09/P053 ‘The typology of tourist’s attitudes towards environment, the case of waters in landscape.’ The chapter is a part of European Social Fund and Ministry of Education, Youth and Sports of the Czech Republic Operational Programme Education for Competitiveness—CZ.1.07/2.2.00/07.0178 ‘Studies of rural development economics at the University of South Bohemia in České Budějovice.’


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Faculty of EconomicsUniversity of South Bohemia in České BudějoviceČeské BudějoviceCzech Republic

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