Abstract
This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition.
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References
Wojcicki, S.: (VP, Google Product Management): Making ads more interesting (2009)
ITEA 2 WellCom Project, http://www.itea-wellcom.org
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© 2010 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering
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Klasen, B., Vinzl, A., Martinez, T. (2010). Shopping Assistant. In: Daras, P., Ibarra, O.M. (eds) User Centric Media. UCMEDIA 2009. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 40. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12630-7_25
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DOI: https://doi.org/10.1007/978-3-642-12630-7_25
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-12629-1
Online ISBN: 978-3-642-12630-7
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