Transfer of services to emerging markets – mobile services, m-payment & m-health

Abstract

Transferring of services from one market to another can bring economy of scales to the development effort and help to enable service transparency for international roamers. In particular, transfer of services from developed markets to emerging markets can help to accelerate the pace of development in emerging markets and equalize the service parity between countries. Yet emerging markets have many characteristics that differentiate them from the developed world. Some are positive, such as the huge user base and strong growth potential, while others can present challenges, such as the relatively lower income level and weaker literacy rates. When considering providing or transferring services to emerging markets, the inherent market characteristics frequently demand service providers to adjust their strategic mindsets to best meet the local requirements in order to make the greatest impact.