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SERPWatcher: A SERP Mining Tool as a Novel Social Survey Method in Sociology

  • Yoshifumi Masunaga
  • Naoko Oyama
  • Chiemi Watanabe
  • Kazunari Ito
  • Kaoru Tachi
  • Yoichi Miyama
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5982)

Abstract

Web search engines accept keywords and return a search engine results page (SERP). Since the SERP itself and the ranking order change with time reflecting the changes in society, it might be possible to accurately follow the movement of society by mining SERPs. This demonstration shows a SERP mining tool named SERPWatcher, which could be a novel social survey method in the field of sociology in that it totally differs from the traditional methods such as questionnaires and interviews.

Keywords

Web Search engine results page (SERP) SERP mining SERPWatcher Social survey method 

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References

  1. 1.
    Masunaga, Y., Oyama, N., Watanabe, C., Ito, K., Tachi, K., Miyama, Y.: Design and Implementation of SERPWatcher (2009) (to be submitted elsewhere)Google Scholar
  2. 2.
    Oyama, N., Masunaga, Y., Tachi, K.: A Diachronic Analysis of Gender-related Web Communities using a HITS-based Mining Tool. In: Zhou, X., Li, J., Shen, H.T., Kitsuregawa, M., Zhang, Y. (eds.) APWeb 2006. LNCS, vol. 3841, pp. 355–366. Springer, Heidelberg (2006)CrossRefGoogle Scholar
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    Oyama, N., Masunaga, Y.: On the Trustworthiness and Transparency of a Web Search Site examined using “Gender-equal” as a Search Keyword. In: Zhang, Y., Yu, G., Bertino, E., Xu, G. (eds.) APWeb 2008. LNCS, vol. 4976, pp. 625–630. Springer, Heidelberg (2008)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Yoshifumi Masunaga
    • 1
  • Naoko Oyama
    • 2
  • Chiemi Watanabe
    • 2
  • Kazunari Ito
    • 1
  • Kaoru Tachi
    • 2
  • Yoichi Miyama
    • 1
  1. 1.Aoyama Gakuin UniversityKanagawaJapan
  2. 2.Ochanomizu UniversityTokyoJapan

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