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Increasing the Innovation Hit Rate

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The Right Sensory Mix

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Abstract

This chapter shows how business benefits from decisions based on scientific observations and gives guidelines on how to successfully implement this research method within the company and increase the innovation hit rate. Practical recommendations and business advice are shared by champion companies like Björn Borg. You will be fascinated by the secrets of sight revealed by Carl Zeiss Vision (Fig. 5.1).

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  1. DervalResearch, Keizersgracht 44F, 1015 CR, Amsterdam, The Netherlands

    Diana Derval

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  1. Diana Derval
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Correspondence to Diana Derval .

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Derval, D. (2010). Increasing the Innovation Hit Rate. In: The Right Sensory Mix. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-12093-0_5

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