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Vertriebsinformationssysteme pp 105–123Cite as

Interaktive Entscheidungshilfen

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Zusammenfassung

Die Zahl der Internetbenutzer weltweit ist im Jahr 2008 auf 1,54 Milliarden angestiegen, was auch mit einem großen Wachstum auf dem europäische E-commerce Markt einhergeht (vgl. International Telecommunication Union 2009). Laut einer Studie von Lewis (2009) kann der jährliche Anstieg des europäischen E-commerce Marktes auf 8% beziffert werden, wobei die jährliche Ausgaberate im E-commerce pro Europäer auf 942 € im Jahr 2009 geschätztwird (vgl Lewis 2009).

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Authors and Affiliations

  1. Lehrstuhl für Wirtschaftsinformatik und BWL, Johannes Gutenberg-Universität Mainz, Jakob-Welder-Weg 9, 55128, Mainz

    Jella Pfeiffer

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  1. Jella Pfeiffer
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Editors and Affiliations

  1. European Research Center for Information Systems (ERCIS), Westfälische Wilhelms-Universität Münster, Leonardo-Campus 3, 48149, Münster, Deutschland

    Jörg Becker , Ralf Knackstedt  & Oliver Müller ,  & 

  2. Universität Koblenz-Landau, Universitätsstr. 1, 56070, Koblenz, Deutschland

    Axel Winkelmann (Professur für Betriebliche Anwendungssysteme) (Professur für Betriebliche Anwendungssysteme)

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Pfeiffer, J. (2010). Interaktive Entscheidungshilfen. In: Becker, J., Knackstedt, R., Müller, O., Winkelmann, A. (eds) Vertriebsinformationssysteme. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-11859-3_7

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  • DOI: https://doi.org/10.1007/978-3-642-11859-3_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-11858-6

  • Online ISBN: 978-3-642-11859-3

  • eBook Packages: Business and Economics (German Language)

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