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Policy options for sustainability. a preliminary appraisal of rural tourism in Romania: the case of Maramureş

  • Francesca RegoliEmail author
  • Matteo Vittuari
  • Andrea Segrè
Conference paper
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Abstract

The shift of agriculture from the sole production of food and fibre to the provision of services has led to the development of a new rural development paradigm focused on diversification, rural non-farm economics, local resources, and social interactions. Among diversification strategies, rural tourism (RT) has emerged as one of the main drivers of change and major contributors to the sustainable exploitation of local resources. In this framework, the article aims to investigate the role and potential of RT in the county of Maramureş (Romania) focusing on the connection of the offer of rural accommodation (RA), the territory, and the strategies for the valorisation of local cultural and natural resources (human capital and territorial respectively). The first part of the research work is based on an extensive literature the role of RT within the diversification strategies adopted in farming and rural systems. The second part focuses on the RA offer within farm activities. The cluster analysis is conducted to group the farms according to the quality level of the bid for RA and to investigate the connection of the offer with local resources.

Zusammenfassung

Durch die Erweiterung klassischer landwirtschaftlicher Aktivitäten der Nahrungsmittel- und Faserproduktion hin zum Angebot von Dienstleistungen entstand ein neues Paradigma der ländlichen Entwicklung, das auf Diversifikation und außerlandwirtschaftliche Einkommen sowie auf lokale Ressourcen und soziale Interaktionen fokussiert ist. Unter den Diversifikationsstrategien ist der Landtourismus einer der wichtigsten Treiber des Wandels, der maßgeblich zur nachhaltigen Nutzung lokaler Ressourcen beiträgt. Vor diesem Hintergrund ist es das Ziel dieses Artikels, die Bedeutung und das Potenzial des Landtourismus in der Region Maramures (Rumänien) zu analysieren. Im Mittelpunkt steht dabei die Verbindung zwischen dem Angebot von Unterkünften auf dem Land, der Region und den Strategien zur Wertschöpfung aus lokalen kulturellen und natürlichen Ressourcen (regionsspezifisches sowie Humankapital). Der erste Teil des Beitrags identifiziert, basierend auf einem umfassenden Literaturüberblick sowie der Auswertung von Sekundärstatistiken, die wesentlichen Charakteristika der Region und die Bedeutung des Landtourismus unter den Diversifikationsstrategien der landwirtschaftlichen Betriebe ebenso wie des ländlichen Systems. Der zweite Teil widmet sich dem Angebot von Unterkünften als Teil der Aktivitäten landwirtschaftlicher Betriebe: Basierend auf der angebotenen Qualität der Unterkünfte und der jeweils vorhandenen lokalen Ressourcen werden landwirtschaftliche Betriebe mittels einer Clusteranalyse zu Gruppen zusammengefasst.

Riassunto

Il passaggio da un’agricoltura basata sulla mera produzione di cibo e fibre ad un’attività estesa alla produzione di servizi, ha portato ad un nuovo paradigma dello sviluppo rurale interessato alla diversificazione, ad un’economia rurale non prettamente agricola, alle risorse locali ed alle interazioni sociali. Tra le strategie di diversificazione, il turismo rurale (TR) emerge come uno dei principali fattori di cambiamento e di utilizzo sostenibile delle risorse locali. In questo contesto, l’articolo si sofferma sull’analisi del ruolo e delle potenzialità del TR nella regione del Maramureş (Romania) concentrandosi sul rapporto tra l’offerta di alloggi da parte delle aziende agricole, il territorio e le strategie di valorizzazione delle risorse locali, culturali e naturali (capitale territoriale ed umano). La prima parte del lavoro di ricerca analizza lo stato dell’arte e le fonti secondarie sulle principali caratteristiche dell’area e sul ruolo del TR nell’ambito di strategie di diversificazione adottate nei sistemi agricoli e rurali. La seconda parte esamina l’offerta di alloggi da parte delle aziende agricole tramite un’analisi cluster: le aziende agricole sono state raggruppate in base al livello di qualità dell’offerta ed alla sua relazione con le risorse locali.

Keywords

Maramureş Sustainable development policy Rural accommodation Human capital 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Francesca Regoli
    • 1
    Email author
  • Matteo Vittuari
    • 1
  • Andrea Segrè
    • 1
  1. 1.Department of Agricultural Economics and Engineering Faculty of AgricultureUniversity of BolognaBolognaItaly

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