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The preceding contributions have revealed different “realities of farm and rural tourism” as well as multiple possibilities of its interweaving with other forms of tourism such as culinary tourism as well as other aspects of experiencing “nature” and “agrarian life” such as on educational farms. This final chapter explores the extent to which these themes can be placed in a contextual landscape to enhance further empirical research. The conceptual framework that we are going to introduce focuses on individuals’ consumption patterns and shows how these shape the nature of farm tourism. At first glance the relationship between farmers and tourists, which is the core of farm tourism, appears to be based largely on contrasts. For instance, Getz, Carlsen and Morrison (2004) stress that farming is “supply-driven”, whereas tourism is “market-led”. Furthermore, farmers travel the least, rural tourists on the contrary travel very frequently. Henceforth, market and consumer orientation is a difficult goal to reach.
KeywordsRural Tourism Tourism Research Preceding Contribution Heritage Tourism Difficult Goal
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