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“Social Inclusion” – A Competitive Advantage for Tourist Destinations

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Trends and Issues in Global Tourism 2010

Part of the book series: Trends and Issues in Global Tourism ((TIGT))

Abstract

So far the Ruhr Basin has not been known to be ‘a place to see before you die’. The region is chronically misjudged. Just as it was misjudged again when it entered the competition to become the European Capital of Culture of 2010. The Ruhr Basin has been primarily known for its industry and sports rather than for its cultural life. But we were able to show that the Ruhr Basin can offer more culture per square meter than many of the other European regions. We have more than 200 museums and over 1,000 industrial monuments with inspiring architecture. Furthermore you can find 120 theaters and 100 concert halls within a small area.

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Correspondence to Fritz Pleitgen .

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© 2010 Springer-Verlag Berlin Heidelberg

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Pleitgen, F. (2010). “Social Inclusion” – A Competitive Advantage for Tourist Destinations. In: Conrady, R., Buck, M. (eds) Trends and Issues in Global Tourism 2010. Trends and Issues in Global Tourism. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10829-7_16

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