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Application Service Program (ASP) Price Elasticities for Korean Home Trading System

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U- and E-Service, Science and Technology (UNESST 2009)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 62))

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Abstract

Although the price elasticities for off-line industry are well documented in academic field, the report of price elasticities for on-line to a given brand or industry in practice have been relatively rare. The researcher aims to try to full this gap by applying a price response function to Home Trading System’s on-line transaction data for the first time in Korean securities market. The different price elasticities among seven brands were found from -0.819 to -1.811. These results suggested that marketers should understand the price elasticity of their own HTS, before making a price decision.

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Author information

Authors and Affiliations

  1. Daewoo Securities, Seoul, Korea

    Wanwoo Cho

  2. Dongseo University, Pusan, Korea

    Jaewon Hong

  3. Benet Co., Seoul, Korea

    Ho Jang

  4. Jinju National University, Korea

    Youngsik Kwak

Authors
  1. Wanwoo Cho
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  2. Jaewon Hong
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  3. Ho Jang
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  4. Youngsik Kwak
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Editor information

Editors and Affiliations

  1. University of Warsaw and Infobright Inc.,, Poland

    Dominik Ślęzak

  2. Hannam University, 306-791, Daejeon, South Korea

    Tai-hoon Kim

  3. Hosei University, Tokyo, Japan

    Jianhua Ma

  4. National Chiao Tung University, Hsinchu, Taiwan

    Wai-Chi Fang

  5. Oslo University College, Norway

    Frode Eika Sandnes

  6. University of Tasmania, 7001, Hobart, Australia

    Byeong-Ho Kang

  7. Chungju National University, South Korea

    Bongen Gu

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© 2009 Springer-Verlag Berlin Heidelberg

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Cho, W., Hong, J., Jang, H., Kwak, Y. (2009). Application Service Program (ASP) Price Elasticities for Korean Home Trading System. In: Ślęzak, D., et al. U- and E-Service, Science and Technology. UNESST 2009. Communications in Computer and Information Science, vol 62. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10580-7_6

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  • DOI: https://doi.org/10.1007/978-3-642-10580-7_6

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-10579-1

  • Online ISBN: 978-3-642-10580-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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