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The Determinants of Home Shopping Sales in Korea from the Producer Perspectives

  • Conference paper
U- and E-Service, Science and Technology (UNESST 2009)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 62))

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Abstract

Research on CATV homeshopping as focused on the perspective of the customer, mainly using consumer buying behavior. We believe that further research on producer planning factors is urgently needed. This research aims to isolate variables relating to producers for homeshopping and empirically analyze the impact of those variables upon sale.

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Author information

Authors and Affiliations

  1. Hyundae Home Shopping, Seoul, Korea

    Hyuntae Lim

  2. Jinju National University, Korea

    Youngsik Kwak

  3. Ogilvy Korea, Seoul, Korea

    Jisoo Kim

Authors
  1. Hyuntae Lim
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  2. Youngsik Kwak
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  3. Jisoo Kim
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Editor information

Editors and Affiliations

  1. University of Warsaw and Infobright Inc.,, Poland

    Dominik Ślęzak

  2. Hannam University, 306-791, Daejeon, South Korea

    Tai-hoon Kim

  3. Hosei University, Tokyo, Japan

    Jianhua Ma

  4. National Chiao Tung University, Hsinchu, Taiwan

    Wai-Chi Fang

  5. Oslo University College, Norway

    Frode Eika Sandnes

  6. University of Tasmania, 7001, Hobart, Australia

    Byeong-Ho Kang

  7. Chungju National University, South Korea

    Bongen Gu

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© 2009 Springer-Verlag Berlin Heidelberg

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Lim, H., Kwak, Y., Kim, J. (2009). The Determinants of Home Shopping Sales in Korea from the Producer Perspectives. In: Ślęzak, D., et al. U- and E-Service, Science and Technology. UNESST 2009. Communications in Computer and Information Science, vol 62. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10580-7_3

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  • DOI: https://doi.org/10.1007/978-3-642-10580-7_3

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-10579-1

  • Online ISBN: 978-3-642-10580-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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