Gift Cards Authorization through GSM in a Distributed Trade Network – Case Study

Abstract

In today’s rapidly changing economy it is vital to maintain appropriate relationships with clients. Any kind of loyalty schemes and gift cards systems, present in small and medium-sized trading networks, require the use of appropriate information technology. However, the cost and organizational factors and common lack of access to the Internet, causes the need to develop dedicated organizational and technical solutions. In the article a low-cost oriented system of gift cards authorization was described, with a special attention to social and organizational aspects.