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Innovative Mass Customization in the Fashion Industry

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Innovative Quick Response Programs in Logistics and Supply Chain Management

Part of the book series: International Handbooks on Information Systems ((INFOSYS))

Abstract

Mass customization (MC) is a popular strategy in the fashion industry. MCaims at satisfying individual customer’s needs with customized products and at acost near that of mass production. In this chapter, we first conduct acomprehensive literature review on MC in the fashion industry. We then propose ascheme to classify the MC practices as traditional and innovative. By exploringmany real world cases, we compare and develop insights on the applications ofdifferent kinds of MC in the fashion industry. Managerial recommendations aregenerated. We believe that this chapter can lay a good foundation for futurestudies on MC.

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Notes

  1. 1.

    ​1This company case is based on a personal interview with the company. We are grateful for the information provided by GS.

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Acknowledgements

This research is partially supported by RGC(HK)-GRF under grant number of PolyU5145/06E.

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Authors and Affiliations

  1. Institute of Textiles and Clothing, Faculty of Applied Science and Textiles, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

    Chun-Hung Chiu

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  1. Ho-Ting Yeung
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  2. Tsan-Ming Choi
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  3. Chun-Hung Chiu
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Correspondence to Chun-Hung Chiu .

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Editors and Affiliations

  1. Dept. Logistics & Maritime Studies, The Hong Kong Polytechnic University, Yuk Choi Road 11, Kowloon, Hung Hom, Hong Kong/PR China

    T. C. Edwin Cheng

  2. Fac. Applied Science & Textiles, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong/PR China

    Tsan-Ming Choi

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Yeung, HT., Choi, TM., Chiu, CH. (2010). Innovative Mass Customization in the Fashion Industry. In: Cheng, T., Choi, TM. (eds) Innovative Quick Response Programs in Logistics and Supply Chain Management. International Handbooks on Information Systems. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-04313-0_21

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