Abstract
This talk describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.
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© 2009 Springer-Verlag Berlin Heidelberg
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Nisan, N. (2009). Google’s Auction for TV Ads. In: Fiat, A., Sanders, P. (eds) Algorithms - ESA 2009. ESA 2009. Lecture Notes in Computer Science, vol 5757. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-04128-0_49
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DOI: https://doi.org/10.1007/978-3-642-04128-0_49
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-04127-3
Online ISBN: 978-3-642-04128-0
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