Research on Multiple Objective Decision Model of the Security of On-Line Shopping Based on Fuzzy Information Theory

Abstract

In this paper multiple objective decision model (MODM) is applied to evaluation the on-line shopping safety. To do this fuzzy analytical hierarchy process(FAHP) is then posed. we choose five items as the first-level index of the security evaluation model and twenty factors as the second-level index of the security evaluation model. Thus we creat a security evaluating system for on-line shopping safety. and the weight calculating problem is well solved by the introduction the weighted entropy theory. Besides, an example of one of Chinese consumer-to-consumer(C2C) websites illustrates the application of MODO. It is concluded that the method provided in this article can objectively reflect the current situation of the security of shopping in internet, and makes the evaluation more reasonable and more comparable. Therefore, it has important application value, and deserves popularization.