Abstract
Making products and services easier to use is a durable goal, yet will likely be insufficient to meet the expectations of a new generation of customers. This paper suggests “ease-of-use” be augmented with the goal of being “engaging and adaptive” for products, services, and the overall experience people have with organizations that provide them. Being intentional and using design thinking can be used to deliver engaging and adaptive experiences to customers around the world.
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© 2009 Springer-Verlag Berlin Heidelberg
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Clark, K. (2009). Engaging and Adaptive: Going beyond Ease of Use. In: Kurosu, M. (eds) Human Centered Design. HCD 2009. Lecture Notes in Computer Science, vol 5619. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02806-9_7
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DOI: https://doi.org/10.1007/978-3-642-02806-9_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-02805-2
Online ISBN: 978-3-642-02806-9
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