Evaluation of Web User Interfaces for the Online Retail of Apparel
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In this paper we present intermediate findings of the ongoing research project SiMaKon. It presents results of user tests, on how to design a web-based user interface for the online retail of apparel. The aim was to increase both the usability and the shopping experience. The study focuses on the manner of the product catalogue navigation and presentation in relation to different “modalities of needs”. The results indicate that not only one approach for an interface is to be chosen, but that a combination of several concepts should be combined.
KeywordsE-Commerce Evaluation Web-Based User Interface Apparel Rapid Prototyping Modalities of Need
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