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Industrial E-Commerce and Visualization of Products: 3D Rotation versus 2D Metamorphosis

  • Francisco V. Cipolla Ficarra
  • Miguel Cipolla Ficarra
  • Daniel A. Giulianelli
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5618)

Abstract

In this current work we make a study of communicability in industrial websites designed for the on-line sale of products, bearing in mind two kinds of 3D rotational animations, and 2D transformations. A table will be presented for the assessment of the communicability of the objects within e-commerce, in particular those which use mobile phones and the Internet. Also presented will be guidelines for qualitative design that may be employed without the need for a usability lab. The universe of study consists of 20 websites, randomly chosen from a total of 200. The contents of these websites is related to electronics, mechanics and renewable energy.

Keywords

Visualization Rotation Metamorphosis Computer Animation Communicability User-Centered Design Quality E-commerce 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Francisco V. Cipolla Ficarra
    • 1
    • 2
  • Miguel Cipolla Ficarra
    • 2
  • Daniel A. Giulianelli
    • 2
  1. 1.ALAIPO: Asociación Latina de Interacción Persona-OrdenadorItaly
  2. 2.AINCI: Asociación Internacional de la Comunicación Interactiva HCI Lab.F&F Multimedia Communic@tions Corp.Italy

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