Industrial E-Commerce and Visualization of Products: 3D Rotation versus 2D Metamorphosis

  • Francisco V. Cipolla Ficarra
  • Miguel Cipolla Ficarra
  • Daniel A. Giulianelli
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5618)


In this current work we make a study of communicability in industrial websites designed for the on-line sale of products, bearing in mind two kinds of 3D rotational animations, and 2D transformations. A table will be presented for the assessment of the communicability of the objects within e-commerce, in particular those which use mobile phones and the Internet. Also presented will be guidelines for qualitative design that may be employed without the need for a usability lab. The universe of study consists of 20 websites, randomly chosen from a total of 200. The contents of these websites is related to electronics, mechanics and renewable energy.


Visualization Rotation Metamorphosis Computer Animation Communicability User-Centered Design Quality E-commerce 


  1. 1.
    Nielsen, J., Tahir, M.: Homepage Usability –50 Websites deconstructed. New Riders Publishing, Indianapolis (2002)Google Scholar
  2. 2.
    Cipolla-Ficarra, F.: A User Evaluation of Hypermedia Iconography. In: Proc. Compugraphics, GRASP, Paris, pp. 182–191 (1996)Google Scholar
  3. 3.
    Cipolla-Ficarra, F.: An Evaluation of Meaning and Content Quality in Hypermedia. In: CD-ROM Proc. HCI International 2005, Las Vegas (2005)Google Scholar
  4. 4.
    Debray, R.: Vie et mort de l’image, Gallimard, Paris (1995)Google Scholar
  5. 5.
    Venkatesh, A.: Computers and Other Interactive Technologies for the Home. Communications of the ACM 39, 47–54 (1996)CrossRefGoogle Scholar
  6. 6.
    Ishii, H.: The Tangible User Interface and Its Evolution. Communications of the ACM 51, 32–36 (2008)CrossRefGoogle Scholar
  7. 7.
    Lundgren, S.: Designing Games: Why and How. Interactions 15, 6–12 (2008)CrossRefGoogle Scholar
  8. 8.
    Missione Van Gogh CD-ROM. L’Espresso, Roma (2000) Google Scholar
  9. 9.
    Manovich, L., Kratky, A.: Soft Cinema –Navigation the Database. MIT Press, Cambridge (2005)Google Scholar
  10. 10.
    Silva-Salmerón, J., Rahman, M., El Saddik, A.: Web 3.0: A Vision for Bridging the Gap between Real and Virtual. In: Proc. 1st workshop communicability design and evaluation in cultural and ecological multimedia systems, pp. 9–14. ACM Press, New York (2008)CrossRefGoogle Scholar
  11. 11.
    Zeki, S.: A Vision of the Brain. Blackwell, Oxford (1993)Google Scholar
  12. 12.
    Greenberg, D.: A Framework for Realistic Image Synthesis. Communications of the ACM 42, 45–53 (1999)CrossRefGoogle Scholar
  13. 13.
    Van Welbergen, H., et al.: Presenting in Virtual Worlds: An Architecture for a 3D Anthropomorphic Presenter. IEEE Intelligent Systems 21, 47–53 (2006)CrossRefGoogle Scholar
  14. 14.
    Newman, W., Sproull, R.: Principles of Interactive Computer Graphics. McGraw Hill, New York (1979)zbMATHGoogle Scholar
  15. 15.
    Italian Design CD-ROM. Editel, Milano (1994) Google Scholar
  16. 16.
    Carroll, J.: Human-Computer Interaction in the New Millennium. ACM Press, New York (2001)Google Scholar
  17. 17.
    Hays, J., Efros, A.: Scene Completion Using Millions of Photographs. Communications of the ACM 51, 87–94 (2008)CrossRefGoogle Scholar
  18. 18.
    Wolberg, G.: Image Morphing: A Survey. The Visual Computer 14, 360–372 (1998)CrossRefGoogle Scholar
  19. 19.
    Goes, J., et al.: Warping & Morphing of Graphical Objects. Morgan Kaufmann Publishers, San Francisco (1999)Google Scholar
  20. 20.
    Escher Interactive CD-ROM. Byron Preiss Multimedia, New York (1996) Google Scholar
  21. 21.
    Fenton, N.: Software Metrics: A Rigorous Approach. Chapman & Hall, Cambridge (1997)zbMATHGoogle Scholar
  22. 22.
    Pressman, R.: Software Engineering –A Practitioner’s Approach. McGraw-Hill, New York (2005)zbMATHGoogle Scholar
  23. 23.
    Fagan, M.: Advances in Software Inspections. IEEE Software 12, 744–751 (1986)CrossRefGoogle Scholar
  24. 24.
    Cipolla-Ficarra, F.: Synchronism and Diachronism into Evolution of the Interfaces for Quality Communication in Multimedia Systems. In: HCI International 2005, Las Vegas (2005)Google Scholar
  25. 25.
    Nielsen, J.: Usability Metrics –Tracking Interface Improvements. IEEE Software 13, 12–13 (1996)Google Scholar
  26. 26.
    Jiang, Z., Wang, W., Benbasat, I.: Multimedia-Based Interactive Advising Technology for Online Consumer Decision Support. Communications of ACM 48, 92–98 (2005)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Francisco V. Cipolla Ficarra
    • 1
    • 2
  • Miguel Cipolla Ficarra
    • 2
  • Daniel A. Giulianelli
    • 2
  1. 1.ALAIPO: Asociación Latina de Interacción Persona-OrdenadorItaly
  2. 2.AINCI: Asociación Internacional de la Comunicación Interactiva HCI Lab.F&F Multimedia Communic@tions Corp.Italy

Personalised recommendations