Abstract
Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential threats to the customer’s privacy in conventional approaches where a data server containing customer profiles is employed or the customer profiles is required to be sent over the public network. To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.
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Min, WH., Cheong, YG. (2009). An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection. In: Salvendy, G., Smith, M.J. (eds) Human Interface and the Management of Information. Information and Interaction. Human Interface 2009. Lecture Notes in Computer Science, vol 5618. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02559-4_21
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DOI: https://doi.org/10.1007/978-3-642-02559-4_21
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