Advertisement

An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection

  • Wook-Hee Min
  • Yun-Gyung Cheong
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5618)

Abstract

Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential threats to the customer’s privacy in conventional approaches where a data server containing customer profiles is employed or the customer profiles is required to be sent over the public network. To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.

Keywords

Privacy Interactive content Personalized advertising 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Bozios, T., Lekakos, G., Skoularidou, V., Chorianopoulos, K.: Advanced Techniques for Personalized Advertising in a Digital TV Environment: The iMEDIA System. In: Proceedings of the 2001 eBusiness and eWork Conference, Venice, Italy, pp. 1025–1031 (2001)Google Scholar
  2. 2.
    Cheong, Y.-G., Kim, Y.-J., Min, W.-H., Shim, E.-S., Kim, J.-Y.: PRISM: A Framework for Authoring Interactive Narratives. In: Interactive Storytelling 2008, pp. 26–29, Erfurt, Germany (2008) Google Scholar
  3. 3.
    Chorianopoulos, K., Lekakos, G., Spinellis, D.: Intelligent user interfaces in the living room: usability design for personalized television applications. In: Proceedings of the 8th international conference on Intelligent user interfaces, Miami, Florida, USA, pp. 230–232 (2003)Google Scholar
  4. 4.
    INSCAPE (2008), http://www.inscapers.com
  5. 5.
    Iurgel, I.: From Another Point of View: ArtEFact. In: Göbel, S., et al. (eds.) TIDSE 2004. LNCS, vol. 3105, pp. 26–35. Springer, Heidelberg (2004)CrossRefGoogle Scholar
  6. 6.
    Kelso, M.T., Weyhrauch, P., Bates, J.: Dramatic Presence. The Journal of Teleoperators and Virtual Environments 2(1), 1–15 (1993)CrossRefGoogle Scholar
  7. 7.
    Lucent Personalized Web Assistant, http://www.lpwa.com/
  8. 8.
    Magerko, B.: Story Representation and Interactive Drama. In: Proceedings of the 1st Annual Conference on Artificial Intelligence and Interactive Digital Entertainment. AAAI Press, Marina del Rey (2005)Google Scholar
  9. 9.
    Langheinrich1, M., Nakamura, A., Abe, N., Kamba, T., Koseki, Y.: Unintrusive Customization Techniques for Web Advertising. In: WWW 1999: Proceeding of the eighth international conference on World Wide Web, New York, USA, pp. 1259–1272 (1999)Google Scholar
  10. 10.
    Mateas, M., Stern, A.: Structuring Content in the Façade Interactive Drama Architecture. In: Proceedings of the 1st Annual Conference on Artificial Intelligence and Interactive Digital Entertainment, pp. 93–98. AAAI Press, Marina del Rey (2005)Google Scholar
  11. 11.
    Min, W.H., Shim, E.S., Kim, Y.J., Cheong, Y.G.: Planning-integrated story graph for interactive narratives. In: Proceeding of the 2nd ACM international workshop on Story representation, mechanism and context, Vancouver, British Columbia, Canada, pp. 27–32 (2008)Google Scholar
  12. 12.
    Otsuka, T., Onozawa, A.: Personal Information Market: Toward a Secure and Efficient Trade of Privacy. In: Kim, W., Ling, T.-W., Lee, Y.-J., Park, S.-S. (eds.) Human. Society. Internet 2001, vol. 2105, p. 151. Springer, Heidelberg (2001)CrossRefGoogle Scholar
  13. 13.
    Phorm, Inc., http://www.phorm.com/
  14. 14.
    Platform for Privacy Preferences (P3P), http://www.w3.org/P3P/
  15. 15.
    Spierling, U., Weiß, S.A., Müller, W.: Towards Accessible Authoring Tools for Interactive Storytelling. In: Göbel, S., Malkewitz, R., Iurgel, I. (eds.) TIDSE 2006. LNCS, vol. 4326, pp. 169–180. Springer, Heidelberg (2006)CrossRefGoogle Scholar
  16. 16.
    Swartout, W., Hill, R., Gratch, J., Johnson, W.L., Kyriakakis, C., LaBore, C., Lindheim, R., Marsella, S., Miraglia, D., Moore, B., Morie, J., Rickel, J., Thiébaux, M., Tuch, L., Whitney, R., Douglas, J.: Toward the holodeck: integrating graphics, sound, character and story. In: 5th international conference on Autonomous agents, Montreal, Quebec, Canada, pp. 409–416 (2001)Google Scholar
  17. 17.
    Young, R.M., Riedl, M.O., Branly, M., Jhala, A., Martin, R.J., Saretto, C.J.: An Architecture for Integrating Plan-based Behavior Generation with Interactive Game Environments. Journal of Game Development 1(1), 51–70 (2004)Google Scholar
  18. 18.
    Zero-Knowledge System, Inc., http://www.freedom.net/

Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Wook-Hee Min
    • 1
  • Yun-Gyung Cheong
    • 1
  1. 1.Graphics&OS GroupSamsung Advanced Institute of TechnologyGiheung-Gu, Gyeonggi-DoSouth Korea

Personalised recommendations