An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection

  • Wook-Hee Min
  • Yun-Gyung Cheong
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5618)


Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential threats to the customer’s privacy in conventional approaches where a data server containing customer profiles is employed or the customer profiles is required to be sent over the public network. To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.


Privacy Interactive content Personalized advertising 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Wook-Hee Min
    • 1
  • Yun-Gyung Cheong
    • 1
  1. 1.Graphics&OS GroupSamsung Advanced Institute of TechnologyGiheung-Gu, Gyeonggi-DoSouth Korea

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