An Empirical Study the Effects of Language Factors on Web Site Use Intention

  • Hui-Jen Yang
  • Yun-Long Lay
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5618)


Based on the research model, language anxiety, prior non-native language experience, Internet self-efficacy and language self-efficacy are analyzed for the intention to use non-native language commercial web sites, respectively. Prior non-native language experience has affected language anxiety, language self-efficacy and intention to use non-native language commercial web sites, respectively. By the same token, whether or not Internet self-efficacy and language self-efficacy affected by language anxiety is also examined. A valid sample of 418 undergraduates was tested in this study. Path analysis results fully supported the model tested. These results suggest that language anxiety, prior non-native language experience, language self-efficacy and Internet self-efficacy have an effect on the intention to use non-native language commercial web sites. Prior non-native language experience has significantly affected language anxiety, language self-efficacy and the intention to use the non-native language commercial web sites, respectively. Furthermore, language anxiety has significantly affected language self-efficacy and Internet self-efficacy, respectively. Educational research and practitioner implications are provided at the end of the paper.


non-native language commercial web site prior non-native language experience language anxiety language self-efficacy Internet self-efficacy 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Hui-Jen Yang
    • 1
  • Yun-Long Lay
    • 2
  1. 1.Department of Information ManagementNational Chin-Yi University of TechnologyTaiwan
  2. 2.Department of Electronic EngineeringNational Chin-Yi University of TechnologyTaiwan

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