Abstract
The term “national public relations” appeared for the first time in 1978 in the context of the Israeli-Palestinian conflicts. But in the last 10 years, countries and regions have increasingly realised that reputation is just as important to them as it is to corporations. Countries also have come to realise that if reputation matters to them, it needs to be managed.
“[…] in the old days one could win over an empire by marrying, today you can win over peoples by a leading article”
Kunczik M (1990) Images of nations and international public relations. The Media and Communication Department of the Friedrich Ebert Stiftung, Bonn
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Yalçindağ, A.D., Schankin, J. (2009). EU accession: Turkey’s reputation on its journey towards EU membership. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_18
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DOI: https://doi.org/10.1007/978-3-642-01630-1_18
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