Abstract
This global economic crisis is changing everything. Including communications. For there is an overlap between the crisis in classical media and the increasing need for crisis communications. A lot is at stake – including the future role of corporate communications within companies.
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© 2009 Springer-Verlag Berlin Heidelberg
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Popp, D. (2009). “Our reputation is at stake” – Corporate communications in the light of the global economic downturn. In: Klewes, J., Wreschniok, R. (eds) Reputation Capital. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_16
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DOI: https://doi.org/10.1007/978-3-642-01630-1_16
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-01629-5
Online ISBN: 978-3-642-01630-1
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